Toyota plans modern take on ancient nameplate
TOKYO — Toyota Motor Corp. will unveil a future look for one of its oldest nameplates at this month’s Tokyo Motor Show with a tech-savvy take on the storied, but stodgy Crown.
Toyota’s top-shelf, full-size sedan in Japan, which dates back to 1955, gets redesigned from scratch, starting with the company’s new modularized global platform.
Toyota is also equipping the new Crown with the carmaker’s new data communication module, a connectivity technology that will marshal the powers of big data to tackle everything from traffic congestion to remote diagnostics of maintenance issues.
To bolster its street cred, the high-end four-door was even tested on Germany’s famed Nurburgring circuit to deliver better handling, stability and performance.
The car will also receive Toyota’s latest suite of safety tech, including pre-crash auto-braking.
Toyota teased the Crown Concept in an Oct 4 preview of its Tokyo Motor Show plans. The show car points to a production version scheduled to go on sale next summer.
It’s not the first time Toyota has tried to spice up the fuddy-duddy Crown.
With the release of the current generation in 2013, Toyota offered the car in a hot pink paint job and designed one variant with an imposing, Darth Vader-style grille.
The next generation gets a more streamlined, stately and modern look.
Press days for the Tokyo Motor Show begin Oct. 25.