Subaru of America communications chief departs

by admin April 10, 2018 at 7:45 am

McHale told Automotive News his departure follows “a divergence of opinion of how to take the brand forward” but he declined to provide more details.

UPDATED: 4/9/18 8:23 pm ET – corrected

Editor’s note: An earlier version of this story incorrectly states who McHale reported to. He reported to Alan Bethke. 

Michael McHale, the longtime director of corporate communications at Subaru of America, one of the hottest brands in the U.S., has abruptly left the company.

McHale told Automotive News his sudden departure, effective Monday, follows “a divergence of opinion of how to take the brand forward.” He declined to provide more details.

McHale reported to Alan Bethke, Subaru of America’s senior vice president of marketing.

McHale, 52, joined Subaru in January 2007 after working in communications at BMW North America.

McHale, an auto industry public relations veteran, has also worked in communications at Mini and Land Rover.

His tenure at Subaru began just as the company’s U.S. sales growth began to ramp up. 

Subaru is coming off its ninth straight year of record U.S. sales.

McHale was named an Automotive News all star in 2015 for his public relations efforts.

Subaru’s U.S. sales streak stands at 76 months of year-over-year monthly increases.

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