OEMs focussing on bringing design and R&D to India: Sasken Technologies

by admin April 21, 2020 at 12:00 am
Sasken is focussing on four key areas to drive its growth in the automotive sector, infotainment, telematics, ADAS (Advanced Driving Assist System) and body electronics.
Sasken is focussing on four key areas to drive its growth in the automotive sector, infotainment, telematics, ADAS (Advanced Driving Assist System) and body electronics.

New Delhi: A lot of Indian OEMs who were earlier sourcing component designs directly from Chinese or European vendors have been actively transitioning their designing and R&D work to India, Satish Burli, VP of Product engineering, Sasken Technologies told ETAuto.

Burli said that that the Indian auto companies are actually looking at developing new and upcoming connected technologies here and integrating it into their new vehicles, which are preferred by the local customers as their new buying decisions.

A significant chunk of our business comes from US, Europe, and Japan. We do work with a lot of Indian companies, but many of them are essentially capital centers of the global companies.Satish Burli, VP of Product engineering, Sasken Technologies

He added, “We are in touch with several automakers in India. They are working on potential V2X (Vehicle to Infrastructure) designs and digitising their cluster. Some of them are also developing local designs of Electronic Control Units or ECUs.”

The Bengaluru-based technology and service provider, who drives 15 percent of its total revenue annually from its automotive business, claims to have top 10 Tier-1 companies in its customer portfolio.

The company’s customer base is global, informed Burli, adding, “A significant chunk of our business comes from US, Europe, and Japan. We do work with a lot of Indian companies, but many of them are essentially capital centers of the global companies.”

Talking about the impact of Covid-19 outbreak, he said, ” At this point of time, we are not entirely impacted. The company has put in business continuity plans. We are able to continue with our projects and deliver to our customers.”

Four Focus Areas

Sasken is focussing on four key areas to drive its growth in the automotive sector, infotainment, telematics, ADAS (Advanced Driving Assist System) and body electronics.

“The company has developed expertise in computer vision, radar sensor, connectivity, mapping, and path planning technologies”,said Burli.

He further added, “Sasken has played a pivotal role in developing Linux and Android-based IVI Systems for multiple Tier-1s and OEMs for over 10 years.”

Sasken’s in-vehicle Infotainment products such as Linux-based IVI Framework and Multimedia Codecs have been shipped in over two-million vehicles worldwide, claims the company.

Burli feels that V2V (Vehicle to Vehicle) and V2X (Vehicle to Infrastructure) communication are two trends which we expect to pick up pace over the next three to four years.”

The product engineering company has partnered with the semiconductor player Qualcomm for its cellular V2X technology, where Sasken offers system integration services to OBU and RSU vendors for V2X integration.

Meanwhile, the company feels that the penetration of V2X technology might take a bit longer in India because that requires government initiatives and smart city projects. The 5G and blockchain are other technologies that Sasken is betting on. The company has been working with one of the German OEM to launch cars with 5G technology as early as 2021-22.

Elaborating upon their work in the field of Blockchain, Burli said, “We are working on solutions which are an end-to-end component authenticity and component verification mechanism to ensure that final piece delivered is authentic.”

The company has a pool of 80 granted patents in India and the US. Human Face Recognition is one such technology patented by the company, in its latest initiative.

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