Nikon South Africa Slammed for Nearly All-White List of New Influencers

by admin August 5, 2020 at 10:21 pm

Nikon South Africa is promising changes after sparking controversy with its latest roster of influencers. In a country in which over 75% of the population is Black and less than 9% is white, the group of new South Africans representing the brand featured just one Black photographer.

On July 24th, Nikon South Africa released a video introducing its new influencers to promote the Nikon Z50 mirrorless camera in the country. The video was a teaser for a new campaign to share the influencers’ adventures and moments, and it prominently highlighted a series of white photographers on the roster. The only Black influencer, Austin Malema, appeared in the video mostly to say his name.

While the original video has been removed, it can still be seen at the 1-minute mark in this commentary made by LuiSpot: