Looking beyond the hype at FinTech in Southeast Asia
From the offices of venture capital firms to the financial services districts, it’s hard to escape the siren’s song of FinTech start-ups.
Take a structural shift to mobile, an ever decreasing cost of computing power, the availability of lots of (big!) data, mix in one part artificial intelligence, one part distributed ledgers and we have the perfect recipe for how technology will change the face of banking and insurance forever.
Jokes aside, in certain areas, the unbundling of financial services is truly underway. Regulatory change, a deep customer mistrust, and a seriously out of tune with reality technology stack and physical infrastructure all contribute to the opportunity to build exciting new companies in Financial Services.
As a result, venture capital funding for FinTech has rapidly expanded.
According to KPMG and CB Insights, a total of $5.7 billion was invested in FinTech in the first quarter of 2016 alone. While companies in China and the US receive most of this funding, Southeast Asia FinTech investment has increased significantly as well.
Singapore, with its Smart Nation initiative, rightly believes investment in technology is a necessary condition to thrive. It has announced a Smart Financial Centre, which includes the $225 million Financial Sector Technology and Innovation (“FSTI”) scheme and a regulatory sandbox environment to enable market entry for start-ups.
Meanwhile, Malaysia in 2015 was the first ASEAN country to issue a regulatory framework for equity crowdfunding, followed by marketplace lending. And Indonesia is issuing new credit bureau licences to improve centralized credit data collection and availability.
Indeed it looks like Fintech in Southeast Asia is thriving. In the last 18 months, Southeast Asian Fintech start-ups took a combined $345 million of funding.
So, all is good, end of story?
Let’s take a look at the data and examine the state of VC-backed FinTech investment in Singapore and Southeast Asia.
Part I: FinTech funding as a percentage of total Venture Capital funding in the region
In 2015 and the first half of 2016, a total of $23 billion was invested in start-ups in Southeast Asia. As recent as 2011, total VC funding for all of Southeast Asia was less than $200 million.
For the purposes of this analysis, we took out all of the companies that raised in excess of $100 million, which accounted for $1.41 billion, almost half of all VC funding in Southeast Asia.
Taking out these six large investments, in companies such as Grab, leaves $1.5 billion of VC funding. Of this, $345 million went to FinTech. This is an incredible 21.64% of all funding excluding the six outliers, according to research from Dymon Asia.
Did FinTech really take almost a quarter of all VC funding in Southeast Asia?
A closer look at FinTech funding by sub sector
We analyse all FinTech VC investments in Southeast Asia in excess of $1 million in 2015 and H1 2016. Altogether, we count 59 funding rounds over $1 million for a total of $345 million. Believe it or not, that’s what we call Series A here.
Next, we allocate each round of funding to one of six categories; credit, asset & wealth, insurance, payments, lead generation, and Blockchain. As shown in Figure 2, Payments and Lead Generation account for 78% of all Fintech VC funding in 2015 and H1 2016. The remaining $75 million was invested in Credit, Asset Management, Wealth Management, Insurance and Blockchain companies.
What might explain this large skew toward Payments and Lead Generation?
Barriers to entry differ per sector, for one. We view FinTech opportunities through the lens of three core arbitrages: regulatory, information, and trust.
For example, in order to take customer deposits, a Fintech company needs to be regulated, Private Banking customers only entrust their wealth and information to those they trust, and loan underwriting requires access to information that enables underwriters to assess borrowers’ capacity and propensity to repay. This both explains the high barriers to entry in these areas, and the resulting lower funding levels.
Likewise, payments and lead generation have their own sets of barriers and require a different set of skills. As payments supports the growth of e-commerce and lead generation is an e-commerce-like service offered to financial institutions, investment in these areas tends to be dominated by venture firms with expertise in areas such as e-commerce and ad-tech. There are many more such funds, and they are typically larger in size than FinTech funds, explaining the higher levels of funding.
Payments and Lead Generation investment activity also started a few years earlier, as far back as the early 2000’s in Southeast Asia. Larger Series B and C rounds in this space further skew the results. We expect the less invested sectors to catch up in the next 12-36 months.
Payments and Lead Generation: CompareAsiaGroup (Lead Generation) raised $40 million, which is more than was raised in credit, blockchain, and insurance combined. Ruma raised $30 million to build out its O2O network for payments and other over the counter services in Indonesia, and there are various companies building B2B cross-border payment solutions such as Instarem, which recently raised a $5 million Series A. Jirnexu raised $3 million to build out XpressApply, a SaaS fulfilment as a service platform for banks and insurers to manage the entire flow from lead to on-boarding. Cashshield offers a fraud protection solution for merchants.
Credit: Marketplace and other online direct lending is nascent across Singapore and Southeast Asia. All structural drivers are in place (we look at availability of alternative data, scalability and cost efficiency of underwriting process, ability to offer a better user experience, a conducive regulatory environment, and liquidity from the lender perspective). Despite this, less than 0.1% of all loans are originated through Fintech start-ups.
This is in contrast with over 10% in China, and 2-3% in the US and UK. The addressable market in Southeast Asia is over $1 trillion in loans, and there are interesting companies getting built; some choose to go into credit scoring as a service (Lenddo, TrustingSocial). Some choose to build plain vanilla marketplaces in the largest consumer markets (FundingSocieties, through Modalku), and others focus on more niche opportunities, such as Capital Match, the leading domestic factoring marketplace in Singapore (a $36 billion annual market) and Provider, which offers a solution for cross-border migrant financing.
Some of the challenges in this space include a patchwork of regulations across markets, a lack of centralized or bureau credit data, a challenging collection process, and, depending on where you are, various degrees of legal recourse. These challenges mirror those in China, and we expect the market to develop along similar lines.
Asset & Wealth: In most markets in Southeast Asia, innovation in Asset & Wealth is mainly focused on retail brokerage. Singapore is an exception, and there are a wide range of interesting companies solving big, mostly B2B, problems. FX is an obvious investment area, as Singapore is one of the largest FX hubs in the world and yet almost all FX trades still are cleared on trading venues in London and Tokyo. We are building a company to provide a solution here called Spark Systems.
There are a number of interesting marketplaces, such as SmartKarma, which changes the way market participants create, distribute, and consume investment insights. WeConvene offers a marketplace that connects buy-side, sell-side, and corporates for all things corporate access. Mesitis, through its account aggregation and visualization tool Canopy, helps private bank customers get a complete view of their wealth. 4xLabs builds software for moneychangers, as hundreds of billions of dollars a year of physical FX transactions go through moneychangers every year virtually without any technology.
Insurance: By far the sector that has attracted the least investment to date. MyDoc brings together doctors, patients, employers, and insurers through its healthcare communications platform. CXA has built an interesting wellness and flexible benefits solution on top of a traditional brokerage platform. Medipay in Indonesia provides APIs that connect medical service providers with insurers. The Company facilitate insurance claims, authorization and payments. Claimdi facilitates communication between policyholders and their insurance providers. Other areas of interest are Micro-insurance and other direct to consumer insurance platforms. On the claims and underwriting side, there is little entrepreneurial activity to date that we know of.
Blockchain: In Southeast Asia, we are seeing an increasing number of start-ups both on the currency as well as smart contract side of Blockchain. Coins.PH vertically integrates a cryptocurrency exchange with consumer banking solutions in the Philippines. Otonomos lets you form, fund and govern your company on the Ethereum Blockchain, offering a digital dashboard to manage your cap table, governance, and soon accounting, payments and analytics.
Clearly Southeast Asia FinTech is an early stage market. Ticket sizes are typically $0.5 – $3 million, valuations tend to be reasonable and as funding really wasn’t there until recently, most entrepreneurs have grown up with a sense that cash flows and profitability are necessary conditions for survival. As one famous Chinese FinTech entrepreneur told us recently over breakfast: “You can have the nicest mobile app in the world with the best UX and UI, but if you are not solving a real problem, well, you will go out of business sooner or later.” In short, without the Fin, there is no Tech.
For the rest of 2016 we expect increasing investment activity across all of FinTech, and are especially excited about opportunities in Asset & Wealth, Credit, Insurance, and Blockchain, where we continue to see more investable opportunities then there are venture funds willing to back them.
In November, there is the inaugural Singapore FinTech Festival, a five day event that “brings together the global financial community in a week-long celebration of FinTech”, hosted by the MAS. Perhaps that is a good time to take stock again of the state of FinTech in Southeast Asia, to take a look at who are the backers of FinTech companies in this region, and also examine why so many Chinese entrepreneurs and investors are passing through Singapore recently.
Disclaimer: Dymon Asia Ventures is an investor in Capital Match, Spark Systems, Otonomos, 4xLabs, and WeConvene.
With thanks to Dmitry Levit and Ada Yeo at DMP for thoughts on our Southeast Asia VC funding statistics and Joshia Kwa for helping organize the data for this article.
Featured Image: epSos .de/Flickr UNDER A CC BY 2.0 LICENSE