Hyundai teams up with Amazon to offer virtual showroom
Next time you’re grabbing a new charging cord on Amazon, you might be tempted to grab a new Hyundai as well. Hyundai announced today a partnership with Amazon to create a digital showroom to allow customers to compare pricing and reviews, book a test drive and find a dealer in their area to purchase the car (no, you can’t order them directly from Amazon — yet.)
“The car industry is changing, and customer demands and expectations around a frictionless, efficient and transparent experience are key drivers,” Dean Evans, Hyundai Motor America CMO, said in a statement.
The digital showroom will be incorporated into Amazon’s Vehicle section, which Amazon launched in 2016 for customers to browse automobile makes and models, from Tesla cars to vehicles from Toyota. But, while some of these vehicle profiles are lacking in detailed pictures or model information, Hyundai has created a more robust experience.
On its own unique landing page, Hyundai highlights the brand’s features, such as its compatibility with Alexa and its Shopper Assurance program, and creates a selection of Hyundai vehicles for you based on your preferences and buying habits. From there, you can select a model you’d like to look at and explore it in typical Amazon style — flipping between different product pictures, colors and customer reviews.
After you’re happy with your selection, you can either schedule a test-drive — where you have the option for the car to pick you up in your driveway — or go directly to a dealer near you to sign the paperwork.
With the average industry price of $36,270 for a new car in 2018, according to Kelly Blue Book, maybe it’s a good thing there’s no Dash button for these vehicles just yet.