How Thor Fridriksson’s ‘Trivia Royale’ earned 2.5M downloads in 3 weeks

by admin July 10, 2020 at 8:44 pm




How Thor Fridriksson’s ‘Trivia Royale’ earned 2.5M downloads in 3 weeks – TechCrunch






























Hint: It made a big bet on TikTok

In its first few weeks of release, the latest game from QuizUp founder Thor Fridriksson took the top spot in the Games Section of Apple’s App Store and was the top app (for a brief time) in the App Store at large.

Since its launch on June 17, Trivia Royale has been downloaded more than 2.5 million times, with day-one retention of 45% and week-one retention of 45% on iOS, according to the company. Average daily usage per user is around 30 minutes. It currently sits in the number six spot in the Free Games category on the App Store.

There is no shortage of mobile games, but in such a cluttered space, it’s difficult to break through the noise. So how did Trivia Royale do it?

The game, which lets users compete in a 1,000-person, single-elimination trivia tournament, is built on the Teatime Games platform. Teatime emphasizes the fun of playing against other humans in the mobile gaming landscape, giving users the ability to communicate via video chat while they play in a game on their smartphone.

The platform allows game developers to use this video chat functionality, which comes with Snapchat-like face filters or Apple Memoji-style avatars, on their own games. But for Teatime to truly succeed as a gaming platform, the company needed a hit game, Fridriksson said.

The serial entrepreneur told TechCrunch that he decided to take off his CEO hat and return to his product roots by focusing on a category that few people know as well as he does: trivia.

The Trivia Royale tournament combines the scale of Battle Royale with the durability of trivia — whether it’s Jeopardy, HQ Trivia, bar trivia or this, we can’t get enough of it — or lets users match against one other player in a single category of trivia.

I’ve played around on the game for a while now and can say that it’s very well done, from the design to the production value. But more important than the mechanics of the tournament or the typeface or even the content of the questions are the avatars, which let users express themselves through customization and their real-life facial expressions.

But none of that means anything if players don’t join the game. So how did Trivia Royale earn more than 2.5 million downloads (and climbing) in a matter of days?

A big bet on TikTok

Fridriksson told TechCrunch that he has to give a ton of credit to his kids (who are 15 and 11). His daughter told him about TikTok and gave him a list of her favorite stars, including Addison Rae and Dixie D’Amelio.


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The biggest story to come out of the post-March stock market boom has been explosive growth in the value of technology shares. Software companies in particular have seen their fortunes recover; since March lows, public software companies’ valuations have more than doubled, according to one basket of SaaS and cloud stocks compiled by a Silicon Valley venture capital firm.n

Such gains are good news for startups of all sizes. For later-stage upstarts, software share appreciation helps provide a welcoming public market for exits. And, strong public valuations can help guide private dollars into related startups, keeping the capital flowing.n


n

The Exchange explores startups, markets and money. You can read it every morning on Extra Crunch, and now you can receive it in your inbox. Sign up for The Exchange newsletter, which drops every Friday starting July 24.n


n

For software-focused startup companies, especially those pursuing recurring revenue models like SaaS, it’s a surprisingly good time to be alive.n

""Indeed, after COVID-19 hit the United States, layoffs and rising software sales churn were key, worrying indicators coming out of startup-land. Since then, the data has turned around.n

As TechCrunch reported in June, startup layoffs have declined and software churn has recovered to the point that business and enterprise-focused SaaS companies are on the bounce.n

But instead of merely recovering to near pre-COVID levels, software stocks have continued to rise. Indeed, the Bessemer Cloud Index (EMCLOUD), which tracks SaaS firms, has set an array of all-time highs in recent weeks.n

There’s some logic to the rally. After speaking to venture capitalists over the past few weeks, notes from EQT Ventures‘ Alastair Mitchell, Sapphire’s Jai Das, and Shomik Ghosh from Boldstart Ventures paint the picture of a possibly accelerating digital transformation for some software companies, nudged forward by COVID-19 and its related impacts.n

The result of the trend may be that the total addressable market (TAM) for software itself is larger than previously anticipated. Larger TAM could mean bigger future sales for and more substantial future cash flows for some software companies. This argument helps explain part of the market’s present-day enthusiasm for public tech equities, and especially the shares of software companies.n

We won’t be able explain every point that Nasdaq has gained. But the TAM argument is worth understanding if we want to grok a good portion of the optimism that is helping drive tech valuations, both private and public.

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