HONDA: Trucks propel a June high

by admin July 4, 2018 at 1:21 am

The Honda brand set new June records for total U.S. vehicle sales. Photo credit: David Phillips

American Honda’s U.S. sales jumped 4.8 percent in June behind strong results at its light-truck lineup.

The CR-V, Pilot and the redesigned 2019 Acura RDX, which went on sale last month, all had record months, helping the automaker post overall June sales of 146,563.

Overall, Honda Motor Co.’s light-truck sales rose 12 percent to a June record of 78,483. Car deliveries dropped 2.4 percent.

Going into the last week of June, Acura said approximately 70 percent of 2019 RDX sales were all-wheel-drive models. And top-of-the-line A-Spec and Advance trims accounted for 50 percent of RDX sales as of late June. Acura executives also say the RDX is capturing conquest sales from European brands as intended.

Brands: Honda up 5%; Acura up 3.5%

Notable nameplates: RDX up 37%; Accord down 10%; Civic up 1.4%; CR-V up 18%;

Incentives: $1,940 per unit at Honda/Acura, down 3.3%.

Average transaction price: $27,877 at Honda/Acura, up 0.7%.

Quote: “Honda and Acura light trucks delivered strong results in June,” said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. “The all-new Acura RDX arrived in showrooms in June and wasted no time in getting off to a record start, delivering its best sales month in the model’s 13-year history. For the Honda brand, Pilot and CR-V were standouts in the month as steady inventory levels nationwide helped our dealers meet increasing customer demand for our light truck offerings. We’re also pleased to see the all-new, 55-mpg-rated Honda Insight deliver a strong first weekend since going on sale on June 29.”

Did you know? The Honda brand set new June records for total U.S. vehicle sales and truck deliveries.

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