Google Capital changes its name to CapitalG
And the post-Alphabet Google rebranding continues.
Google Capital — the company’s venture arm that focuses on growth-stage companies (read: those that have proven their idea and are now growing) as opposed to earlier stage startups — is now “CapitalG”.
All this, its worth noting, is a separate thing from GV, Alphabet’s investment arm that focuses on that earlier stage stuff and rebranded from “Google Ventures” back in December of last year.
We’ve reached out to Google for some insight on the rebranding, but a few things confirm it: the old GoogleCapital.com domain now forwards to CapitalG.com, and the Google Capital twitter account just announced that it’s being retired in favor of a new @CapitalGTweets account