Google brings expanded AMP support to search and display ads

by admin May 23, 2017 at 8:33 pm

When Google launched its Accelerated Mobile Pages (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pages increased. Now, the company is taking the next step by using the technologies it developed for AMP to also speed up some of its core money-making services.

At an event in San Francisco, Google today announced that AdWords users will now be able to use AMP pages as the landing pages for their ads. In addition, Google said that it is now automatically converting Google Display Network ads into the AMP Ads format when they load on AMP pages to speed up their loading time, too. This feature is now available in beta.