Facebook’s new job opening posts poach business from LinkedIn

by admin February 16, 2017 at 12:50 am


LinkedIn has neglected two big opportunities Facebook is now capitalizing on: helping lower-skilled workers and people who aren’t actively looking for a job. Today Facebook is rolling out a slew of new Jobs features we spotted it testing last year. They could hurt LinkedIn’s growth prospects and divert recruiting ad dollars.

Business Pages will now be able to post job openings to the News Feed through the status update composer, and host them on a Jobs tab on their Page. When users see these, they can hit an “Apply Now” button to instantly send an application through Facebook Messenger. Facebook will pre-fill the user’s name and profile picture to speed up the process. These features are now becoming available to all U.S. and Canada business Pages.

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Facebook also could start earning revenue from the feature, as businesses can pay to turn these posts into ads so they reach more people in the feed. Businesses could also get some viral help as users re-share openings to their friends, or tag people that they know are looking for a job.

Facebook’s VP of Ads and Business Platform Andrew “Boz” Bosworth tells me the company wanted to see “How can we make Facebook more useful in your everyday life?” They found small businesses were having trouble hiring, and most people are open to a better, higher-paying job, even if they’re satisfied with their current employment.