Facebook tests Snapchat-style camera special effects with ephemeral sharing

by admin October 28, 2016 at 2:40 pm


Facebook is overhauling its in-app camera to embrace the next era of augmented reality visual communication pioneered by Snapchat. The new features include Snapchat-style animated selfie masks, overlaid graphics, and geofilters; Prisma-esque fine art-themed style transfer filters; and some innovative new “reactive” filters that respond to your body’s movements.

What Facebook is calling “the new camera” will be instantly accessible from the News Feed with a quick right swipe. And instead of just News Feed broadcasting, you’ll be able to privately share the photos and videos you make in one-on-one threads through the new ephemeral Facebook Direct inbox.

Facebook will begin by testing these features in Ireland today. But company tells me “We may test more variations of these before rolling this out globally”, so these will come to everyone eventually.