Around 80% of Indian buyers prefer vehicle connectivity
New Delhi: Indian car buyers top the list when it comes to being open to increased vehicle connectivity, reveals a new study by research firm Deloitte. It claims that 80 per cent of Indian customers think increased vehicle connectivity will be beneficial in the long-term.
The number is more than double than consumers in Germany, where only 36 per cent of consumers think that increased vehicle connectivity will benefit them.
In China, Japan and the US the percentages stand at 76, 49, 46 respectively, lower than India.
In India, cars like MG Hector, Kia Seltos and Hyundai Venue come with interesting connectivity features. For example, MG Motor India calls its Hector SUV as the internet-enabled car and it has emerged as the new leader in the mid-size SUV segment in 2019, beating Tata Harrier, Jeep Compass and Mahindra XUV500, despite being a late entrant in the segment.
In the second half of CY2019, MG Hector sold 15,930 units. Kia Seltos too has already received more than 1 lakh bookings within around 5 months after launch in the Indian market. The Hyundai Venue too sold more than 61,000 units since launch.
What is a connected car?
A connected car is the one that can communicate with other vehicles or systems using a particular device and software. The connectivity in a car allows it to share internet access and data, with other devices both inside and outside the vehicle.
There are five types of automotive connectivity technologies available across the world, which are V2I or vehicle to infrastructure, V2V or vehicle to vehicle, V2C or vehicle to cloud, V2P or vehicle to pedestrian and V2X or vehicle to everything.
India ranks first in biometric data security concern related to connected vehicles
One of the largest car markets in the world, India ranks first in data anxiety related to the connected vehicles. At 69 per cent, Indian customers are the group of buyers who are concerned with the security of biometric data generated and shared with external parties by connected vehicles, reveals the study.
The set of biometric data about which Indian customers are concerned, includes heart rate, blood pressure, and blood alcohol level, claims the research firm. The external parties, in this case, include the insurance companies, government, dealers and OEMs.
According to the study, Germany and the US rank second and third in the list with 62 and 59 per cent buyers concerned about data security. In China, another major market for automakers, especially connected, luxury and electric vehicles, 40 per cent of the buyers are concerned about the data security related to connected vehicles.
The study reveals that among 3,022 people, 35 per cent of the Indian buyers feel sharing the biometric data with OEMs is safe, while 15 per cent of the buyers are willing to share the data with government. When it comes to sharing biometric data with dealers, 10 per cent of the buyers are okay with that, while 4 per cent customers say that they don’t want to share their biometric data with anyone.