Amazon finally opens up Prime Wardrobe to more customers

by admin April 13, 2018 at 10:58 pm
ModCloth, for example.n

Companies like Stitch Fix have addressed the challenges with buying apparel online by sending shoppers a curated selection of clothing and other accessories which consumers can try on at home, then keep or return using an enclosed prepaid shipping bag.n

Prime Wardrobe skips the individualized styling service – which frankly, hasn’t been that great at Stitch Fix, in my experience after over a year using the service. Stylists blatantly ignored requests, and the service never seems to adapt that well based on buying behavior. The “personalization” may exist, but it feels like smoke and mirrors. In reality, most of Stitch Fix’s clothing is on-trend or classic, so generally inoffensive to most shoppers. It sells. But really, the ease of home try-on and returns is what’s best. These aspects are Prime Wardrobe’s focus, too.n

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To use Prime Wardrobe, Prime members shop a dedicated selection of items on Amazon’s site, where they’ve been organized into high-level categories like Women, Men, Girls, Boys, and Baby.n

From each section, items are further organized by style (trendy, romantic, sporty, casual, etc.), occassion (work, weekend, etc.), and more. There are also featured selections like the “Editor’s Top Picks,” and seasonal collections like “That Perfect Spring Dress,” along with “New Arrivals,” “Brands We Love,” and other grouping that make it easier to find things you may like.n

""n

As far as I can tell after a bit of poking around, Amazon doesn’t heavily favor its own private labels in Prime Wardrobe’s collections. Its own labels are simply mixed in with other well-known brands, like Tommy Hilfiger, Adias, Guess, Levi’s, Calvin Klein, Nine West and many others.n

You have to choose at least 3 items before you can ship yourself a box of clothing, shoes and accessories, then can try items on at home for 7 days before you’re charged. The box holds 8 items max.nn

A prepaid UPS label is included, so you can return items you decide not to keep. A promotion is currently offering $20 off when you buy $200 or more, which takes the place of the $20 “styling fee” Stitch Fix charges that’s then credited back when you buy from your box.n

Although Prime Wardrobe is only for Prime members, items don’t ship in 2 days like Prime. Because boxes include multiple pieces, they may take four to six days to ship.n

While Prime Wardrobe is now available to more people,u00a0Amazon didn’t say when the service will launch publicly.n

Do you have Prime Wardrobe? Share your thoughts with me at sarahp@techcrunch.com.n”,”protected”:false},”excerpt”:”rendered”:”

Amazon’s Prime Wardrobe appears to be getting ready to launch. The retailer’s “try before you buy” shopping service, first announced in June 2017, aims to challenge incumbents in the market like Stitch Fix, Trunk Club, Wantable, and others. The service has quietly remained in an invite-only beta since last year, and Amazon claims that’s still […]n”,”protected”:false,”author”:2414667,”featured_media”:1621345,”comment_status”:”open”,”ping_status”:”closed”,”sticky”:false,”template”:””,”format”:”standard”,”meta”:”outcome”:””,”status”:””,”crunchbase_tag”:0,”relegenceEntities”:[],”relegenceSubjects”:[],”categories”:[11160],”tags”:[6602,3737,62061],”crunchbase_tag”:[],”tc_stories_tax”:[],”tc_event”:[],”shortlink”:”https://tcrn.ch/2qq9vM0″,”videoData”:”provider”:false,”location”:”entrybody”,”rapidData”:”pt”:””,”pct”:””,”featured”:false,”subtitle”:””,”fundingRound”:false,”seoTitle”:””,”seoDescription”:””,”tc_unified_tagging”:[“tag”:”term_id”:6602,”name”:”Amazon”,”slug”:”amazon”,”term_group”:0,”term_taxonomy_id”:51,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:2688,”filter”:”raw”,”cb_tags”:[“amazon-organization”:”Amazon”],”tag”:”term_id”:62061,”name”:”prime”,”slug”:”prime”,”term_group”:0,”term_taxonomy_id”:31776,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:28,”filter”:”raw”,”cb_tags”:[“prime-2-organization”:”PRIME”],”tag”:”term_id”:3737,”name”:”Fashion”,”slug”:”fashion”,”term_group”:0,”term_taxonomy_id”:5018,”taxonomy”:”post_tag”,”description”:””,”parent”:0,”count”:247,”filter”:”raw”,”cb_tags”:[]],”associatedEvent”:null,”event”:null,”authors”:[2414667],”hideFeaturedImage”:false,”relatedArticles”:[],”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1621249″],”collection”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts”],”about”:[“href”:”https://techcrunch.com/wp-json/wp/v2/types/post”],”version-history”:[“href”:”https://techcrunch.com/wp-json/wp/v2/posts/1621249/revisions”],”authors”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”replies”:[“embeddable”:true,”count”:0,”href”:”https://techcrunch.com/wp-json/wp/v2/comments?post=1621249&order=asc&tc_hierarchical=flat”],”author”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/tc/v1/users/2414667″],”wp:featuredmedia”:[“embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621345″],”wp:attachment”:[“href”:”https://techcrunch.com/wp-json/wp/v2/media?parent=1621249″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621341″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621340″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621339″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621338″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621337″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621336″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621335″,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/media/1621334″],”wp:term”:[“taxonomy”:”category”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/categories?post=1621249″,”taxonomy”:”post_tag”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tags?post=1621249″,”taxonomy”:”_tc_cb_tag_taxonomy”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/crunchbase_tag?post=1621249″,”taxonomy”:”tc_stories_tax”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_stories_tax?post=1621249″,”taxonomy”:”tc_event”,”embeddable”:true,”href”:”https://techcrunch.com/wp-json/wp/v2/tc_event?post=1621249″],”curies”:[“name”:”wp”,”href”:”https://api.w.org/rel”,”templated”:true],”_embedded”:{“authors”:[“id”:2414667,”name”:”Sarah Perez”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/sarah-perez/”,”slug”:”sarah-perez”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/5225bb627e112543aa03bf3b2958be3f?s=96&d=identicon&r=g”,”links”:”facebook”:”http://www.facebook.com/sarahperez”,”twitter”:”http://twitter.com/sarahintampa”,”linkedin”:”http://www.linkedin.com/in/sarahintampa”,”crunchbase”:”https://www.crunchbase.com/person/sarah-perez”,”position”:”Writer”,”cbDescription”:”

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