A cyclist is using a Google Assistant-controlled electric bike wheel to ride cross country to CES

by admin December 29, 2017 at 6:52 pm


There are bad ways to get to CES, and then there’s this — a 10-day, cross-country bike ride. It’s a week and change of 17-hour days spent peddling through zero-degree temperatures across the Midwest. Hell, it’s early January — even Las Vegas is near freezing this time of year.

This is one way to put your new electric bicycle wheel through its paces ahead of launch. But more importantly, it’s a pretty solid publicity stunt, funded by Google — a company that likes making a grand entrance. It’s all part of what’s shaping up to be a pretty big push for Google Assistant at the year’s biggest consumer electronics show.